Founded in 2013, SBR Concept was born from a passion for furniture and a commitment to helping businesses succeed in the digital era. Based in Hong Kong, we’ve built a strong network of trusted partner factories in China and long-lasting collaborations with e-retailers, designers, and architects across Europe and North America.

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We believe in quality over quantity — every piece we produce goes through strict quality checks and is optimized for e-commerce: smart packaging, cost-efficient logistics, and visuals that convert.

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Today, SBR Concept is more than a supplier. We’re a partner that supports you from concept to delivery, so you can grow your business with confidence.